Islamic Ideology in a Training Session of Insurance Agents: Critical Discourse Analysis

Research on insurance has been conducted by economists and experts within the finance business fields. However, recently study pertaining to garnered interest from diverese fields, namely sociology, socio-legal studies criminology. There are very limited examining a sociological perspective involves exploring how social, economic cultural elements interconnect with various contextual factors. Most domain of focused organisations or agencies, only number have analysis agents clients interaction. This aims analyse uncover ideology behind use Islamic an leader during sharing session. A qualitative case was leader’s verbal speech transcribed session went through discourse analysis. The script analysed using thematic Based findings, it could be concluded that included in which associated divinity ideology. Divinity refers shared belief among all Muslims worshipping God is essential commitment must never compromised. It found there were two types duty as believers principal Islam. To sum up, this involved can further investigated ways future strategies, power leaders’ discourse.